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Baze, a start-up company based in Zurich, is a digital platform for personalised nutrition. On the basis of a simple and pain-free blood test that can be conducted at home, its algorithms calculate potential nutrient deficits and recommend suitable supplements. Users can receive their individual values via the app, as well as a personalised recommendation for supplementary nutrient products that are conveniently delivered to the customer’s home in the optimal doses. In future, the company will also offer personalised nutrition and lifestyle tips.

The blood test, which is based on mass spectrometry and was developed as part of an Innosuisse project together with the University of Applied Sciences and Arts Northwestern Switzerland, only requires four drops of blood. Another one of Baze’s USPs is its patented nutrient feedback loop: the algorithms learn based on the individual nutrient intake of each individual customer.